Blockade
with ViraBloc
FAQ's
Q: What is BLOCKADE designed to do for me and my family?
A: BLOCKADE is designed to enhance and provide for a more resilient state of
the immune system which is key to maintaining good health.
Q: Is BLOCKADE a drug?
A: No. It is neither an OTC or prescription drug. New Chapter's BLOCKADE is a dietary
supplement. A type of food that you can take daily to maintain good health
for you and your family. Because of BLOCKADE's regulatory classification, we
are able to tell you about its unique benefits to the structure and function
of your body. And, because of its breakthrough dose-to-dose reliability, we
are able to illustrate, in detail, how the product's blocking "mechanism of
action" works within your body to deliver these benefits.
Q: How can you claim that BLOCKADE blocks up to 100% of virus entry and
hence replication?
A: Laboratory studies conducted by an experienced team of virologists,
biochemists and microbiologists show that when viruses are combined with
BLOCKADE with Virabloc, it is possible to inhibit virus entry into host cells by up to
100%. Without the ability to enter host cells, viruses cannot replicate. The
researchers further established the concentration necessary to achieve this
effect and applied this information when determining the suggested serving
size of BLOCKADE.
Q: How does BLOCKADE block viruses?
A: BLOCKADE contains optimized levels of bioactives shown in laboratory
studies to bind to specific surface proteins on viruses required for host
cell attachment and entry. When these proteins are coated with BLOCKADE
bioactives, the viruses are blocked from entering human cells and
multiplying. Further studies using cutting edge technology known as DART
(Direct Analysis in Real Time) have allowed researchers to identify the
specific bioactives involved in this virus blocking action. These active
chemistries are part of a class of plant compounds known as flavonoids, and
optimized and consistent amounts are found in every serving of BLOCKAID with
ViraBloc.
Q: How does BLOCKADE differ from other commercially available elderberry
extracts?
A: The elderberry extract in BLOCKADE is created using a proprietary
extraction process which employs supercritical carbon dioxide extraction and
affinity chromatography. This innovative technology allows for the
production of a complex and complete herbal extract with over 1,000 natural
chemistries represented, including optimized quantities of the bioactives
identified as being responsible for elderberry’s virus blocking action.
Other commercially available elderberry extracts can have many fewer
bioactives and thus can be deficient in those critical for virus blocking.
Additionally, the unique extraction process utilized for the production of
NewChapter's BLOCKADE with ViraBlock allows, for the first time, the production of an herbal extract
that is consistent from batch-to-batch and dose-to-dose. Analysis of other
commercially available elderberry extracts shows a wide variation of bioactives represented, even from lozenges sampled from the same bottle.
Q: Dose-to-dose consistency had never been fully achieved before in the
herbal industry. How did the makers of BLOCKADE do it?
A: First, a fingerprint of the desired extract, one with optimized levels of
the active virus blocking bioactives, had to be created. This was only
possible through use of a supercritical carbon dioxide and affinity
chromatography extraction process and the use of a cutting edge technology
known as DART (Direct Analysis in Real Time) to verify the chemical
composition. The extraction process was then optimized to generate the
defined fingerprint every time, yielding for the first time a dose-reliable
product.
Q: Does BLOCKADE contain isolated plant constituents?
A: No, it is a whole herb/fruit extract delivering more than 1,000
constituents present in whole elderberry. Other commercially available
elderberry extracts can contain many fewer constituents and thus fail to
deliver the full potential therapeutic intelligence of this herb.
Q: How quickly does BLOCKADE start working?
A: A human bioavailability study with BLOCKADE indicates that the virus
blocking class of bioactives are taken up into the bloodstream within
minutes.
Q: Does BLOCKADE block entry of all viruses?
A: No. The blocking action of NewChapter's BLOCKADE was originally discovered to block
"enveloped" viruses (such as influenza). Enveloped viruses are those which
have a coat (envelope) made up of lipids, phospholipids and proteins with
specific sugars attached to them on their outer surface. The bioactives in
BLOCKADE with ViraBlock, work by binding to these coat molecules with sugars, and, as a
result block the ability of the viruses to enter host cells.
Q: Is the research on BLOCKADE published?
A: Not yet. Study findings have been summarized and these scientific
overviews have been submitted to several major professional journals and are
undergoing the customary "peer review" process prior to publication.
Q: Have human clinical trials being conducted on BLOCKADE?
A: A human pharmacokinetic trial examining the bioavailablity of the
bioactives in BLOCKADE has been conducted. Additionally, a human clinical
trial examining NewChapter's BLOCKADE's efficacy is being conducted by a major medical
institution in Asia.
Q: What is the suggested use for BLOCKADE?
A: Take one lozenge daily to help maintain healthy immune cells and to
protect against enveloped viruses. If enhanced defense is desired, take two
lozenges daily.
Q: How does BLOCKADE taste?
A: BLOCKADE is a delicious all natural blueberry-flavored lozenge.
Q: Is BLOCKADE safe to take every day?
A: Yes. In-vitro studies show that the extract in BLOCKADE has an action
selective to viruses and does not demonstrate toxic effects on healthy
cells. In fact, elderberry has been used for centuries as a tonic for upper
respiratory maladies and is consumed daily in many European countries to
promote immune health.
Q: Are there any known side effects or drug interactions for BLOCKADE?
A: No, none that have been identified.
Q: Is BLOCKADE safe for pregnant women, nursing women and children?
A: Yes. But as with any dietary supplement, we recommend that a pregnant
woman advise her health care practitioner of the use of BLOCKAID.
Q: What is cyclodextrin and why is it in BLOCKADE
A: Cyclodextrin is a carbohydrate compound derived from starches. It
possesses a unique ability to bind to fat-soluble compounds and make them
more water-soluble. It also serves to bind the ingredients in BLOCKADE
together to form the quick dissolve lozenge. And it enhances absorption of
the fat-soluble bioactives present in the extract.
Q: Does BLOCKADE contain any animal products? Is it suitable for
vegetarians?
A: BLOCKADE does not contain any animal products and is fully suitable for
vegetarians.
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